AFL cans 30 year Coca-Cola partnership as new sponsor looms

Sports business news from The Big Deal

The AFL is lining up a new key partner after ending its long association with Coca-Cola that has spanned more than three decades.

An AFL official has confirmed its long partnership came to an end last month.

The Big Deal’s Warren Tredrea said the new contract is poised to play a major role in the game’s financial future and the health of its 18, maybe 19 …