AFL cans 30 year Coca-Cola partnership as new sponsor looms
Sports business news from The Big Deal
The AFL is lining up a new key partner after ending its long association with Coca-Cola that has spanned more than three decades.
An AFL official has confirmed its long partnership came to an end last month.
The Big Deal’s Warren Tredrea said the new contract is poised to play a major role in the game’s financial future and the health of its 18, maybe 19 clubs, with Tasmania’s bid for inclusion still pending.
“This is a massive financial windfall for the AFL and another step towards clearing the debts suffered by the game during the COVID years,” Tredrea said.
Seven News’ Mitch Cleary is reporting that rival Schweppes is being lined up to replace Coca-Cola from next season.
Schweppes is owned by Asahi Breweries.
Coca-Cola’s relationship with the AFL peaked in the six seasons between 1995-2000 when it was naming rights sponsor.
The soft drink giant has also sponsored the Brisbane Lions.
It’s expected Coca-Cola will still be sold in AFL stadiums with local catering contracts still in place.
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