Investing "millions" to transform talent activation with James Begley

The Big Deal podcast, episode 41

Despite their brand power, sports stars are mostly under-valued and under-utilised, PickStar CEO and former AFL footballer James Begley tells The Big Deal podcast. 

Begley founded PickStar, and sister-company Vlast, with AFL legend Matthew Pavlich to open up more commercial opportunities for sports stars and celebrities, and better manage their commercia…