Australian sport is at the crossroads, as the industry seeks investment to grow while juggling ethical concerns and a volatile market. Jaimie Fuller knows this better than anyone. 

Listen to the interview now on Apple Podcasts, Spotify and Google Podcasts and follow the show.

The founder of sports tech startup eo and former Executive Chairman of SKINS personally led several campaigns that raised the profile of major ethics issues in international sport.

Jaimie was pioneering at the time, but today the relationship between sport, money and ethics is centre stage. Just days after our interview with Jaimie, billionaire Gina Rinehart pulled her $15 million investment into Netball Australia, bringing tensions to a boiling point. 

As a prominent activist, but also a founder trying to raise investment in a brutal market, Jaimie talks about the challenge of walking this tightrope. 

He admits he’s finding it tough as global markets crash and investors tighten purse strings. 

If he can navigate the choppy waters, Jaimie says the market opportunity for eo in the sports science and performance space is worth “f***ing billions”.

But it’s not just about the money. Integrity issues remain, he says “sports marketing is a joke”, and Jaimie wants to use his company, and platform, to change the game.

Jaimie covers the big issues, where eo is at, his learning from the rise and fall of SKINS and much more.

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The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. 

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