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The impact of design and apparel on sport and culture with Nissanka Goonetilleke

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The impact of design and apparel on sport and culture with Nissanka Goonetilleke

The Big Deal Podcast

Warren Tredrea
and
Andrew Montesi
Aug 11, 2023
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The impact of design and apparel on sport and culture with Nissanka Goonetilleke

www.thebigdeal.au
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Design, product and apparel have a huge influence on the sports industry, and also shape culture.

The impact of design is hard to measure - we often talk about what 'looks' and 'feels' good, but we don't know why. To learn more, we go in to the world of design and apparel in sport with Nissanka Goonetilleke. 

Nissanka is Footwear Product Manager of Core Performance Sports at ASICS.

He has been with ASICS for seven years, where he has worked as a Senior Apparel Designer and was also Product And Design Manager for the Australian Olympic team for Tokyo 2020.

Prior to joining ASICS, Nissanka was a Senior Designer at compression company 2XU and was also a Headwear Designer at New Era in the UK. 

Listen to the episode and subscribe now on Apple Podcasts or Spotify

Nissanka joins Tredders for a design deepdive, talking about:

  • How big sports brands approach design and apparel

  • How he fitted out an entire Olympic team during COVID

  • How a designer in sport draws on storytelling, innovation, science, history, business and more

  • The role of the elite athlete in the design process

  • The tension of designing for both world class athletes and 'weekend warriors'

  • Balancing performance and commercial outcomes

  • Sports apparel and culture

  • 3D printing, customisation and the future

And more!

Nissanka with Joel Selwood

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