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The impact of design and apparel on sport and culture with Nissanka Goonetilleke
The Big Deal Podcast
Design, product and apparel have a huge influence on the sports industry, and also shape culture.
The impact of design is hard to measure - we often talk about what 'looks' and 'feels' good, but we don't know why. To learn more, we go in to the world of design and apparel in sport with Nissanka Goonetilleke.
Nissanka is Footwear Product Manager of Core Performance Sports at ASICS.
He has been with ASICS for seven years, where he has worked as a Senior Apparel Designer and was also Product And Design Manager for the Australian Olympic team for Tokyo 2020.
Prior to joining ASICS, Nissanka was a Senior Designer at compression company 2XU and was also a Headwear Designer at New Era in the UK.
Nissanka joins Tredders for a design deepdive, talking about:
How big sports brands approach design and apparel
How he fitted out an entire Olympic team during COVID
How a designer in sport draws on storytelling, innovation, science, history, business and more
The role of the elite athlete in the design process
The tension of designing for both world class athletes and 'weekend warriors'
Balancing performance and commercial outcomes
Sports apparel and culture
3D printing, customisation and the future
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